Nike Nike just promised to reach $50 billion in sales by 2020 John Kell Nike just set itself an ambitious goal. The athletic apparel and shoes maker said Wednesday it expects to generate $50 billion in sales by 2020, boosted by greater global interest in its products. The target was promised by Chief Executive Mark Parker at an investor presentation held at Nike's corporate headquarters in Oregon. It implies a roughly 10% compounded annual growth rate. Despite its already massive size, Parker said Nike ( nke ) is "built for growth." The rate of growth Nike is targeting will also help the world's largest athletic gear maker stay far ahead of its fast-growing rival Under Armour ( ua ) . "We all know there is a global shift toward fitness," said Trevor Edwards, president of Nike Brand, at the event. "And that cultural shift is running deeper than some people think." As a reminder, Nike generated $30.6 billion for fiscal 2015, which ended on May 31. Nike is promising to add $20 billion over a five-year period.

It took Nike 13 years to grow from a $10-billion business to $30-billion athletic retailer. That fast-pace growth should also help Nike continue to climb on the Fortune 500 list. It ranked at #106 last year, up from #115 the prior year. How will Nike achieve that growth? It sees the e-commerce business soaring to over $7 billion the next five years, up drastically from around $1 billion today. "We think about digital as an accelerator of all that we do," Edwards said. Among the brands Nike owns, the namesake will generate much of the growth but the Jordan brand will also be a hot seller. Jordan product sales are expected to double to $4.5 billion by 2020. The women's business is also a massive opportunity. Nike sees it growing from a $5.7 billion business to worth more than $11 billion. As Fortune has previously reported , Nike has more aggressively sought to get more women interested in the brand, especially as they become more active and incorporate more athletic gear into other aspects of their lifestyle – the much talked about "athleisure" trend.

That is when athletic gear – sneakers, tights and other apparel – are worn around town, not just for workouts. For the women's business, Nike has said it wants to build sales on two core items: tights and sports bras. Nike could also soon debut a new footwear technology next year, timed for the 2016 Summer Olympics when Nike often prefers to launch new platforms. It debuted the Lunar Foam technology in 2008 when the Olympics were in Beijing, and Flyknit in 2012. Both technologies had relatively small launches but later permeated more of Nike's gear.adidas running shoes quality The annual growth Nike has predicted implies that "athleisure" is a trend that is here to stay, though executives promise that all product development Nike puts into the company's apparel and shoes is meant for athletic performance. sale nike womens running trainers

Parker told investors that global athletic apparel has outsold overall apparel the past four years. With the growth projections set by Nike and Under Armour, it is almost sure that trend should continue. Much has been made about the hot growth for Under Armour, which remains far tinier than Nike. Because Under Armour is on the path to perhaps someday become the next "Nike," the company's shares have soared 773% the past five years vs. the 208% jump for Nike. Nike's size will remain far above Under Armour. running shoes length fitLast month, Under Armour said it saw 25% compounded annual growth rate, projecting to hit $7.5 billion in 2018 revenue (up from $3.1 billion in 2014). womens running shoes north faceUnder Armour has a lot of opportunities for growth. sports shoes shop malaysia

Like Nike, it currently sells more gear to men than women. Under Armour also generates most of its revenue in North America and for apparel. It has great potential abroad and by expanding more into the footwear category. But Nike's North America business alone is already 83% bigger than what Under Armour hopes to achieve globally in four years. What does it cost to make a running shoe?Step up your style with affordable brand-name shoes At Ross, you can get the right shoes for any occasion at the right price. cheap mens dress shoes chinaStop in store for an incredible selection of brand-name dress shoes, athletic shoes, casual footwear and more. Get your kicks for less With shoe savings like these, you can afford to get multiple pairs! Men & Young Men Check out our latest styles We’re always adding to our shoe selection, so stop by often to see the new styles in store.

We’ve got all of the quality brands you want at prices you'll love!Merchandise purchased at a Nike store can be returned for any reason within 30 days of the original purchase. Merchandise can be returned for a refund or merchandise exchange for any reason within 30 days of original purchase. After 30 days, merchandise must be unworn and unwashed to receive a refund or merchandise exchange. Refunds will be issued based on the original form of payment. Merchandise can be returned for a merchandise exchange at the original purchase price if returned within 30 days of original purchase. After 30 days, merchandise must be unworn and unwashed to receive an exchange. Merchandise originally purchased from a Nike Retail Store can be returned for a merchandise exchange at the current selling price on the day of the return only if the item is unworn and unwashed and with store manager approval. Return flawed products to the original place of purchase or another nearby Nike store.

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