Home > Cool Tech > Nike’s ‘self-lacing’ HyperAdapt shoes will cost you $720 If you failed to win the prize draw for a pair of those flashy self-lacing Back to the Future sneakers, or couldn’t quite make the $100,000 bidding price that the same high-tech footwear fetched at a recent auction, then how about settling for a pair of Nike’s “power-lacing” HyperAdapt 1.0 shoes instead? They’re launching at select stores on December 1, according to YouTuber and sneaker guru Jacques Slade, and will set you back a cool $720. Admittedly, that’s still enough to make your wallet recoil in fear, but if not tying your laces means that much to you, and plain ol’ slip-on shoes are just a wee bit boring, then it may be money well spent. Just CONFIRMED with NIKE. Hyperadapt 1.0 is NOT $1000. It is $720 releasing on 12/1. — Jacques Slade (@kustoo) November 14, 2016 The HyperAdapt shoes are an updated alternative to the self-lacing “Mag” shoes that first showed up on Marty McFly’s feet in part two of the Back to the Future trilogy.

The specially designed HyperAdapt sneakers incorporate automatic “adaptive fit” technology – also known as  power-lacing – that enables the shoe to gently tighten around the foot when pressure sensors on the heel are activated. Added gizmos include a couple of buttons on the outside of each shoe to help you fine-tune the fit by gently tightening and loosening the footwear while you’re wearing it, while a built-in battery should keep its tech powered for up to two weeks on a single charge.nike athletic shoes outlet Tinker Hatfield, who co-designed the shoe with Tiffany Beers, thinks adaptive lacing could benefit athletes as the technology offers a “tailored-to-the-moment” custom fit.toddler nike shoes size 11 “It is amazing to consider a shoe that senses what the body needs in real-time,” Hatfield said back in March, adding that such a design “eliminates a multitude of distractions, including mental attrition, and thus truly benefits performance.”nike shoes in india price list

The 2015 Nike Mag Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further. The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.” Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer. This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology.

The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration. Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world. “By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner,” added Parker. How to Get the Nike Mag The Nike Mag is a limited-edition release of 89 pairs. The majority of these will be available to residents of the United States and Canada through a digital draw process. /mag or via the Nike+ App, with each entry granting equal opportunity to win a pair of the Nike Mag. Tickets are $10 donations to The Michael J. Fox Foundation. There is no limit to the amount of tickets that can be obtained per individual — the more tickets, the greater chance of winning.

The Draw will begin on October 4, 2016 and end October 11, 2016. Winners will be notified October 17, 2016. One pair of the Nike Mag will also be auctioned live in three places: Hong Kong on October 11, 2016; London on October 14 and 17; and in New York on November 12 at The Michael J. Fox Foundation's benefit gala, "A Funny Thing Happened on the Way to Cure Parkinson's." Advanced College Football Stats Every Day Should Be SaturdayYou’ve probably heard of a man named Michael Jordan and a company called Nike before. What perhaps you might not have known is the dominance that the Brand has in the market place. These three figures are resale prices for three different Jordan branded shoes, the Air Jordan 11 (blackout), UNDFTD X Air Jordan 4 and the Air Jordan 10 and 12 OVO editions. In all three cases these were limited editions or one off shoe releases. However for the product to re-sell for so many times more than it’s retail price, gives us the first indication of the power of the Jordan brand.

In 1984, Jordan signed his deal with Nike, although Adidas offered $500,000, double Nike’s offer. Nike included something no one had ever done: a percentage of the revenues in the deal. Nike also had an out clause, if Air Jordan’s didn’t earn Nike $3 million in the first 3 years. Jordan signed with Nike and in 1985 the shoe made $130 million in revenue. The rest is history. When Air Jordan debuted in 1985 they cost $65. An astronomical price for sports shoes then, an equivalent of about $136 today. However, in 2002 the XVIIs became the first sports shoes to retail for $200 and new Jordan’s sell for higher today. It’s this continued rise in retail pricing, that is perhaps most shocking of all. Eric Myers, director at engineering firm INTEGRIS Group said “Rising sneaker prices can be attributed to a variety of factors: rising costs of labour in China, increased costs for raw material, inflation, and general price increases, yet it appears that the price increases have significantly outpaced these factors over the past decade.”

Steve Bence a 38-year Nike veteran and director broke down the general industry cost of a $100 pair of shoes. It’s worth noting that the Jordan Brand has shoe releases that regularly eclipse this $100 mark, yet would pay a similar price for production. In order to keep costs low Nike has gone to incredible lengths, pushing labour and human rights barriers. Despite labour costs only accounting for about 4% of the total cost of production for Nike it has fought rising wages. With 171,000 Nike-affiliated workers, Indonesia is the third-largest producer of goods for the company, according to The Independent. However according to the Guardian a Nike shoe factory in Serang, Indonesia, failed to pay its workers for 600,000 hours of overtime work over two years. An Educating for Justice report claims, a shoe factory in Sukabumi, Indonesia, which produces Nike products, allegedly hired high-ranking Indonesian military officers to force workers to agree to work for less than the country’s minimum wage.

Six Nike-contractor factories in Indonesia applied for an exemption from the minimum wage law, the Australian Broadcasting Corporation reports; they needed consent from some workers in order to be eligible. If the factories get the exemption, they will be able to pay their workers $3.70 per day instead of $4 per day. Clearly profit margins that these branded trainers/sneakers (not just the Jordan brand) have are very wide. As a notorious reseller Corgishoe, with several thousands social media followers, explained, “For example, a shoe that should sell for $100 is now bumped up to $125”. A large amount would be sold at the sore price upon the shoe’s release and the remainder can be sold at a discount of 25 per cent, which happens to be around the $100 manufacturer suggested retail price (MSRP), based on the production costs. “Even at a 40-50 per cent discount on the $125 MSRP the brands are still turning a great profit…. Pull the wool over the consumer’s eyes, and always remember: Capitalism has no moral compass.

I absolutely applaud the brands for maximizing their profit margin.” The truth is Jordans can keep margins so wide because of it’s branding power. Jordan’s are luxury goods, but one that isn’t exclusive to the wealthiest. The name Jordan it self is worth millions of dollars. At a civil trial focused on the market value of Michael Jordan’s identity, Jordan was awarded $8.9 million from Safeway for using his name in an advert without his permission. In 15 years, having earned the largest single season salary NBA history, Michael Jordan took in $94 million in cumulative playing salary, whilst hitting game winner after game winner. Yet in 2014 alone over the age of 50, Jordan made more than $100 million in sponsorships. Jordan U.S. shoe sales rose 17% to $2.6 billion in 2014, according to data compiled by SportScanInfo. Jordan has eight times the sales of the signature shoes, which is current NBA star, LeBron James. Jordan apparel and the international business have revenues over an additional $1 billion.

The Jordan Brand commanded 58% market share of the $4.2 billion U.S. basketball shoe market last year, up from 54% in 2013. The Nike share jumps to 95.5% if you include Nike Basketball. The competition: Adidas (2.6% share), Under (1%) and Reebok (0.8%). The Air Jordan XI “Legend Blue” sold out on Nike’s website in three hours. At an average price of $180, according to SportScanInfo, Nike sold more than $80 million of the “Legend Blue” within its first week around $35 million within its first day. The competition: Adidas, Under Armour, Reebok and every other non-Nike/Jordan brand sold a cumulative total of $190 million for all its styles over the entire 52 weeks of 2014. Like he did on the court, Jordan has dominated all competitors that have stood in his way. Jordan himself rates higher than any athlete in consumer perception, according to market research firm Repucom. He ranks 12th globally. The only other athlete in the top 20 was David Beckham. Jordan’s 98% awareness level in the U.S. is on par with President Barack Obama in the States.

The following for Jordan’s have reached a cult like status. They’re a must have and a symbol of status within the younger generation, collectors own pairs that have never been removed from their box. Rapper Macklemore’s song “wing$” perfectly captures the attitudes within the culture when it comes to the effect the brand has had. Beyond sports within the hip hop culture, whether it’s Multi millionaire rapper Drake, who is “still at it scrubbing J’s (jordan’s) with a tooth brush”. Or it’s Nelly who “rocks a different year of J’s every day, a different style, different colour are a must” the Jordan Brand is engrained in the culture. Nike even had to change its Jordan release dates to Saturdays so as to stop children skipping school to go buy the shoes. One thing is certain the Jordan brand is as successful and example of brand power you’re likely to come across, with significant financial benefits Nike. With a growing share of a market it already dominates and the continued financial success of Nike, the partnership between Nike and Jordan will likely continue to produce billions in revenue for the company and hundreds of millions for the man.