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The state-run China Central Television (CCTV) show - which can have brands and their corporate PR teams scurrying to take evasive action - said Nike had misled consumers over high-tech air cushions in some of its "Hyperdunk" basketball shoes. Similar to CBS network's "60 Minutes" in the United States, the CCTV show - known as "315" in reference to global consumer rights day on March 15 - has previously named and shamed firms from Apple Inc to Volkswagen AG.
buy nike high tops online canada The two-hour show - a mix of undercover reports and song-and-dance - also highlighted Japanese brands including Muji, owned by Ryohin Keikaku Co ( rykkf ) , which it said sold food products in China from an area of Tokyo where high levels of radiation were detected in 2015.
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A Ryohin Keikaku spokesman said on Thursday the firm was "not selling any food products in China from areas banned from exporting due to concerns about radioactive contamination". Nike said in a statement it had sold 300 pairs of Hyperdunk shoes in China last year with "an inaccurate product description stating that the shoe contained airbags". The firm added it had apologised to consumers and offered compensation. "We will fully cooperate with the government regulators regarding their inquiries," the company said.
nike shoes outlet onlineThe Greater China region accounts for over 10 percent of Nike's global sales.
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The 315 show can hit a firm's reputation if singled out for bad corporate behaviour. Apple was forced into a rare apology in 2013 after criticism on the show of its China after-sales service. "Pretty much all the big corporations have their PR machines ready to jump into action because they've seen what happens when companies are not prepared," said James Feldkamp, Shanghai-based CEO of independent China consumer watchdog Mingjian. While the annual programme has lost some of its bite in recent years, Wednesday's version was harder hitting than last year's, which criticised local food delivery apps, fake online sales and dodgy false teeth, but didn't take aim at any major international firms.
2014 nike shoes releases However, many in China steered clear of the show altogether, while online chatter was more muted than in previous years. Viewers who tuned in said they were underwhelmed by the show's corporate exposés and any impact would likely be short-lived.

"This year's show was a laughing stock, there weren't any really big cases in there," posted one user on Sina Weibo using the name Master Tan Xi. "Why do they bother still holding it?"Business, Economics and Jobs The Nike or Adidas sneakers you're wearing may be made by Chinese workers who have gone on strike Workers protest during a strike as police stand guard at a crossroads near the factory area of Yue Yuen Industrial, in Dongguan, Guangdong province on April 18, 2014. A walkout at a factory in China may affect your next sneaker purchase. Workers at the Yue Yuen factory in Dongguan, China, are on strike. You've certainly never heard of Yue Yuen shoes. That's because there's no such thing. But Nike and Adidas have a lot of their shoes made by Yue Yuen. And you've almost certainly heard of those brands. The Chinese company is reportedly the largest manufacturer of athletic shoes in the world. And that means the two-week-old work stoppage in Dongguan could limit shoe supply down the road.

Kevin Slaten is with China Labor Watch, a New York-based group that's keeping an eye on the strike. The organization has been in touch with workers at the factory, including those close to the negotiations and even some people in managment. But Slaten says there's no de facto leader among the strikers — at least not anyone willing to speak publicly to represent the group. Workers have been cautious about naming names for fear of being arrested, harassed or fired, he says. And yet, despite the strike, Slaten says he's heartened to see workers become more aware of their rights. For example, Slaten says demands like "social insurance back pay" is something many workers didn't know about even just a few years ago. "Factories and the government are going to have to be more aware of worker's rights and what they're demanding and have to meet those demands," he says. Otherwise, the strikes will continue.Come on, how much does it really cost to make a sneaker? Nike must be making big bucks on those flashy sneakers.

Why does it cost $100.00 to buy a shoe? What’s the actual cost of a sneaker? Here is how shoe pricing really works. Starting with a basic sneaker: US retail price $70.00. The retail store buys the shoe from the shoe brand in bulk at the wholesale price, which is about $35. If this is a big retailer they may get a 3-5% discount or free freight.The retail store takes 50% of the price right away.
But, they have to pay the employees, keep the lights on, advertise and pay the rent. The store may also have to put the last few pairs on sale. If the shoe is a slow seller, many of them may go on sale. When you see a “40% off sale” that means the store is not making any money, in fact after covering the overhead, it is a loss for the store. Okay, what share does a shoe brand like Nike get? Remember, the shoe brand does not actually own the shoe factory. Of all the major sneaker brands only New Balance has their own shoe factory. So what did the brand pay for that $70.00 shoe?

The real cost to make a $70.00 shoe is about $15.00. Once the brand buys the shoe from the factory, the shoe needs to be shipped. Most shoes are shipped by ocean freight. Ocean freight from China to the USA is about $.50 per pair. A 40 foot shipping container, the size of a semi truck trailer, holds about 5000 pairs of shoes. 5000 X $.50 = $2500.00 That price will get a shipping container from China to California. Once the shoe arrives in the USA it must be legally imported. In the case of a leather sneaker, the US government requires an import duty of 8.5% of the F.O.B. price. So, add $1.32 to the cost. Also add another $.32 for customs and insurance. Now the shoe is in the warehouse:
$15.00 + $.50 + $1.32 + .32 = $17.10 Next, it’s time to sell it to the stores: $35.00 wholesale price – $17.10 = profit of $17.90 Actually, the price is less than $17.10. The salesman gets a commission based on the wholesale price, usually about 7%. That’s about $2.45 on a $35.00 dollar shoe.

Now the profit is down to only $15.45 per pair. But wait, what if this is a big retailer that negotiated a 5% discount? Take off another $1.75 to make the total profit about $13.70. Of course, from that $13.70 the shoe brand has to pay the designers, product managers, developers, sales managers, marketing managers, advertisers, athletes etc… So, what makes a shoe cost $15.00?
You need to know the anatomy of the shoe. Here is a rough break down of the cost to make a sneaker. Shoe Upper 34%: All the upper parts, hardware and foam, logo printings, tongue, laces etc… Leather 16%: The leather outer of the shoe LOP 27%: Labor, Overhead and Profit Outsole 14%: The shoe bottom unit Packing 6%: Shoe box, case box and hang tags Mold Amortization 3%: If there is new tooling it can be paid per pair instead of buying the new molds all at once. Once the shoe design is confirmed, the factory will take the spec. sheets and detail the cost of each line item.

This is the costing sheet. The costing sheet will include every part of the shoe, including the packing box, stuffing paper, the silica gel pack, hang tags etc. Everything in the shoe box must be listed. Each item will be listed with the cost per unit and the usage to make that part. The waste percentage will also be added. The waste percentage, or cutting loss, is the amount of scrap material left over once the parts are cut.You have to pay for the scrap that is thrown away. For mesh fabric the loss is very small, less than 5%. But in the case of fine leather for an expensive shoe, the factory can’t use any leather with cuts or scars from the animal. The cutting loss can be up to 20%! After listing the usage and waste percentage you will finally see the total cost per part. With each part listed, the costing technicians can check the material price for each part and measure the material usage. This is time-consuming work but if the production run is 500,000 pairs, pennies can add up fast.

A diligent costing technician can save many thousands of dollars more than their entire salary. The shoe parts are listed on the left with a brief note of the material spec. To the right side is the factory costing calculations per pair. In this case, the first component is the toe cap. It’s made of suede at a price of $1.25 per square foot. The shoe requires .950 sq. foot to make the pair. When the leather is cut, 10% is lost to waste. The total for the pair of suede toe caps is $.8177 The costing sheet is a critical tool for the shoe developer and designer if they are designing a shoe to meet a price. Do you want to learn how big brands make shoes? will show you how modern shoes come to life! More than just a tour through a sneaker factory and more than your average shoe making book! From drawing shoe designs to sample development and footwear manufacturing, you will learn how it is all done. Written by veteran shoemaking pros, will give you a look inside the REAL world of shoe design, development, and mass production.

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