Usain Bolt has been with one brand his entire career: Puma. These days, he’s endorsing the company’s Ignite XT training shoes with a new campaign dubbed “What are you training for?” It seems to have been a profitable deal for both Bolt and Puma. Puma released a statement in July 2015, reporting that it has seen sales growth in all regions, driven by footwear. Sales of Puma’s running, training, and lifestyle shoes rose by 16.2% in the second quarter to about $400 million, according to Puma’s financial report as of June 2015. When Puma renewed its contract with Bolt in 2013, the Daily Telegraph reported he would be paid $10 million a year to promote the shoes through 2016. Puma offered an extra $10 million incentive for another year in 2017 following rumors that the sprinter would be retiring after the 2016 Olympics. Regardless of whether he competes or not, Bolt will continue to be paid $4 million a year as an ambassador to the Puma brand.

Puma’s current “Faster Forever” campaign has focused on showing its athletes and products in action. The Ignite XT campaign began last month, and the advertising behind the shoe is simple and broad- reaching because the shoe isn’t meant for one specific area of training. What does the fastest man in the world train for?  And it’s not just Bolt who’s advertising these shoes. According to Puma’s most recent financial report, she will be at the center of their marketing campaign over the upcoming months. So what does Rihanna train for? NOW WATCH: The 9 Athletes Making The Most From Endorsements Your support ID is: 10905540402573664039. Price Low To High Price High To Low 12 items per page 48 items per page 96 items per pageNew Puma Descendant V3 Black Silver Men's Running Training Tennis Shoes Sz 11-13 See more like thisRunning may be the key to your healthy lifestyle, but it can be needlessly perilous if you don’t have the right pair of shoes.

While many shops offer “gait analysis” based on how your foot rolls (or pronates), experts have argued that the only thing that matters is comfort. This even includes Benno Nigg, who helped shape the theory of pronation. You’ll also want to make sure you have good, firm support, and something that looks half decent. With this in mind, here are the top ten running shoes for men. All are neutral fits, but if you do over- or under-pronate, then you can always ask specialists in your local store for help. 1. Reebok Z Dual Rush 2.0: From £30.85, Amazon These Reeboks offer incredible comfort and support without being too pricey. The upper part of each shoe has a flexible, sock-like feel, while below boasts the sort of cushioning that will make you want to wear them around the house. 2. Saucony Triumph ISO2: from £111.08, Amazon These colourful trainers, which follow the award-winning Triumph ISOs, have new layers of the brand’s Everun cushioning, just below the insole and heel.

The result is a bouncy running experience that is hard to beat comfort-wise. 3. Adidas Ultra Boost: £130, Adidas The seamless, sock-like design of these provides great comfort and flexibility, and helps prevent blisters. nike black shoes with red lacesThe white strip of “energy capsules” that flex under your weight just above the sole certainly add an extra bounce.nike shoes retro sale 4. New Balance Fresh Foam 1080: £86.99, RunningShoes4utrainers uk sale nike Here are a sturdy pair of shoes which combine durability and comfort. best walking boots awardsHighly cushioned and flexible, they’re some of the best value running shoes out there – whether you’re a casual or serious runner.nike knit shoes mens

5. Nike LunarTempo 2: £100, Nike While the fit of these shoes is tight around the ankle, making sure nothing slips, everything else is so light and flexible that you can barely feel them. nike air jordan shoe sizeThis makes for a great running experience, particularly as the sole is sufficiently cushioned with Nike’s soft, ultra-light Lunarlon foam. 6. Asics Gel Venture 4: £32.49, Sports Shoes If you’re looking for a budget pair of shoes, these are ideal, and great for novice runners. The lightweight upper provides great breathability, and is coupled with a rear-foot cushioning that supports the foot wonderfully. They’re durable with great traction, too. 7. Adidas Energy Bounce: £37.50, Pro:Direct Running Versatile and comfortable, these can be used for indoor or outdoor running, track or trail. The lightweight upper also makes for a very breathable shoe, while the bouncy cushioning will give you a good amount of spring.

8. Brooks Ghost 8: From £110, Brooks Running With fantastic traction and a lightweight feel, these are ideal for daily use. Its sole grips the floor regardless of the weather. The midsole contains a material which adapts to every stride you take, making for a responsive and flexible running experience, while the sweat-wicking mesh on the upper keeps your feet dry. 9. Puma Ignite v2: £51.50, Sweatband According to Puma, Usain Bolt wears these. If true, he’s making a wise choice. Light and responsive, they’re excellent value for money, and their springy sole will make you feel like you’re running that little bit faster. 10. Mizuno Wave Hitogami 2: £59, Amazon These lightweight shoes are designed to reduce the amount of impact on your feet while you run. Despite their lightness they are very sturdy, and come with a durable carbon rubber that protects the parts of the shoe that are usually vulnerable to high-impact running. If you’re looking for a comfortable, reliable shoe but don’t want to spend too much, then these Reebok Z Dual Rush pair will give you an excellent run for your money.