Of the major brands in the running footwear category, was the only one to post a sales gain in January, according to market research firm The NPD Group,. In addition to a 3 percent dip in the overall running shoe category, the latest NPD data shows that total U.S. footwear sales also slipped 3 percent last month, to $1.5 billion. That drop follows a 4 percent dip in total U.S. footwear sales in December, to $4 billion, despite the boost that was expected to come during the holidays. January’s declines were steepest in the women’s market, which saw revenues slide 7 percent, to $659 million. Children’s shoe sales fell 1 percent, to $203 million, while men’s saw a modest 1 percent gain, to $596 million. Despite ongoing sluggishness in running shoes, NPD analysts say athletic trends as well as fashion sneakers continue to be footwear’s hot category, with the leisure category pulling off an 11 percent gain in revenues, to $505.1 million, in the first month of 2017.

(The NPD’s leisure footwear category includes work boots, casual athletic, outdoor sandal, sport slide and cold/all-weather boots.) “After a disappointing December, sales of athletic footwear began to recover in January,” said NPD athletic-industry analyst Matt Powell. “A major bright spot was a mid-single digit increase in the athletic specialty/sporting goods channel. This channel had been hit hard by the void created by The Sports Authority closing.”nike custom shoes return policy Powell added that while there are “still some bumps ahead” as the anniversary of the start of Sports Authority liquidations approaches, “the worst of the impact is behind us.”cheap running shoes junior Beth Goldstein, executive director and industry analyst at The NPD Group, pointed out significant growth in fashion sneakers in January.buy golf shoes online south africa

“Fashion sneakers represented 41 percent of men’s and 71 percent of children’s fashion/leisure sales in January 2017 versus 32 percent and 57 percent, respectively, in January 2016,” Goldstein said. Still, in women’s, gains in sneakers could not offset losses in fashion boots, pumps and cold/all-weather boots, Goldstein noted. (The NPD Group’s report comes from its monthly point-of-sale footwear database. nike air jordan toddler shoesIt is collected from athletic specialty, sporting goods, chain store, department store and other channels.)louis vuitton shoes for sale uk — Sign up for the FN Newsletter —cheap purple mens nike shoesIn large part thanks to Kanye West and even more so Pharrell, adidas’ sneaker sales continue to rise.

It isn’t just the celebrity collaborations that are flying off the shelves, however. Senior director of running at adidas North America, Paul Bowyer, recently revealed that the brand’s biggest area of growth is running sneakers, namely the Ultra Boost and AlphaBOUNCE. Boyer says “the momentum we have in running is undeniable. We’re seeing runners switch brands, athletes choose adidas over our competitors and sneakerheads demand a performance shoe.” According to the company’s most recent financial report, Q1 growth was over 31 percent. Bowyer also noted that the Ultra Boost Uncaged is their fastest-selling performance shoe ever (in America), as more than 11,000 pairs were purchased within the first hour of availability, and all stock was sold out completely in one day. In addition, the initial shipment of the AlphaBOUNCE went on to sell out in just two days. And while their sales of running sneakers continue to skyrocket, adidas stocks also just rocketed past rival Nike’s.

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