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Even if you haven’t forked over $2,000 for a hand-delivered, Kanye West-designed pair of Adidas Yeezy Boosts, you’ve probably had some dealings with America’s booming sneaker business. The U.S. is the world’s largest sneaker market, and shoewear sales from the top sneaker triad — Adidas, Nike and Under Armour — climbed in 2013 to a total of more than $25 billion, a 47 percent jump since 2009. [Sneaker wars: How basketball shoes became a billion-dollar business] So who’s winning the sneaker game? You guessed it: Nike. In the U.S., the big Swoosh accounts for a staggering 90 percent of all basketball-sneaker sales. But what Americans buy, and why, might surprise you. Below are 10 of the top-selling sneakers in August, listed with their average sale price, according to sports industry analyst Matt Powell. 1. Nike Air Jordan 3 ($165.29)The top-selling Air Jordan 3, seen here in the Retro “Infrared 23” colorway, was first released in 1988, when Michael Jordan received his first NBA Most Valuable Player award.

The sneaker has remained one of the Jordan brand’s perennial best-sellers, and has been re-released, “retro”-ed (and even re-“retroed”) several times over. Even with the high price tag, it nailed the No. 1 spot (to the point that some sneakerheads feel it’s been played out). 2. Nike AIR FORCE 1 LOW ($88.70)Named for the plane that carries the president (and later celebrated by Nelly), the Air Force 1 has remained an icon. Its low-top version is a popular seller for men and women, and heavily customizable: The pictured version features a rainbow gradient in the sole. 3. Nike FREE 5.0+ 2014 ($92.33)Nike’s top running shoe on the list is lightweight and comes in a number of colorways, including this, “Blue Lagoon / Clearwater/Bright Crimson.” 4. Nike Air Jordan 6 ($157.46)Another pair of high-priced Jordan kicks (note all the Jumpman logos). Jordan sneakers alone pulled in more than $2 billion in American sales in 2013. 5. Nike AIR MAX 2014 ($151.84)

These cushy runners trade on Nike’s Air branding with an offer of “cloud-like cushioning to soften your step and keep you focused on your fitness.” 6. Under Armour HIGHLIGHT MC ($127.80) (Courtesy of Under Armour) Under Armour is only on the best-seller list once, but it’s still a big deal for a shoe company that only last year overtook Adidas to become the No. 2 sportswear brand in America. These sneakers are the only football cleats on the list, underlining how well the Baltimore-based shoemaker has done with the pigskin crowd. 7. Nike AIR MONARCH IV ($50.04)Nike’s cheap, chunky, dad-centric cross-trainers won’t win any sneakerhead love anytime soon. But they still make the Swoosh a ton of cash. 8. Nike Air Jordan 14 ($168.65)Getting sick of Nike yet? Imagine how their competitors must feel. 9. Nike FREE 5.0 2014 (womens’) ($91.90)The first (and only) womens’ pair of sneaks on the list. Light and low-profile, designed for the run.

10. Nike ROSHE RUN ($73.15)These “lifestyle” sneaks, maybe Nike’s most fashion-centric on the list, debuted on the market in 2012 and have edged close to the top of the Swoosh’s sales rankings ever since. [Sneaker wars: How basketball shoes became a billion-dollar business] b, also known as b or b, is an American company engaged in the design, development, marketing, and sales of road running, trail running, and general footwear. [6] Altra has been ranked in the top 10 brands in “run specialty” and number 4 for trail running.
where to buy nike shoes in singapore In 2016, the company started to manufacture running and hiking apparel with a line of jackets, shorts, shirts, and socks.
best sports shoe shop melbourneAltra developed a backless windbreaker that can be easily slipped on over a backpack or hydration pack during long distance running.
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Golden Harper, Brian Beckstead, and Jeremy Howlett cut up and altered different brands of running shoes to design a better performing shoe, which they named "Zero Drop." The name refers to the lack of height differential between the shoe's heel and toe area. Harper, Beckstead, and Howlett demonstrated their new design to various footwear companies with little success, so they started a company called Altra Footwear in 2009, partnering with Pulse Labs, an engineering firm at Brigham Young University, and with contract manufacturers in Asia.
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buy nike tennis shoes online uk Harper chose the name "Altra" based on the Latin word "altera", which means "to fix or mend something that is broken."
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The company was acquired in March 2011 by ICON Health & Fitness, a developer, marketer, and manufacturer of fitness-related products. Side view of an Altra trail running shoe, which highlights a feature of all Altra shoes where the heel and forefoot are the same distance from the ground. Golden Harper, founder of the company, noticed that the stride and gait of barefoot runners changed when the runners wore traditional running shoes. [12] He suspected that the heel height of most running shoes was too high as compared to the height of the mid-foot or toe. At this time, Harper was working at his father's shoe store called "Runner's Corner", in Orem, Utah and he began modifying traditional running shoes by cutting them open, removing padding from the heel, and then using a toaster oven and glue to put the shoes back together. Harper recruited local runners and store employees to test out prototype shoes where the heel and forefoot were the same distance from the ground.

The design proved to allow a more natural running experience where footfalls are in the mid to forefoot area instead of the more typical heel strike. Harper called this design "Zero Drop". Word spread about these hacked shoes among the local running community and Harper began selling them from his father's store. He commissioned a local cobbler to make a 1,000 pairs, but soon sold out. [7] After failing to interest established footwear companies, Harper took the idea for the shoe to venture capitalists and former Nike designers. The shoe quickly went from a back room operation to an established brand with international production. Altra first entered the North American market in 2011 and won the Runner's World Magazine's 2012 Editor's Choice Best Debut award. [14] By September 2013, Altra Footwear was at 300 percent annual growth rate and opening in 25 to 30 new markets. Each year since 2011, Altra Running has doubled their sales revenue and over 1500 retailers are now selling their zero-drop, foot-shaped toe box shoes.

Outdoor recreation gear and sporting goods Retailer REI started selling Altra Running shoes in the past year. Altra has also introduced a casual shoe line that are designed to be worn in the office or around town. The brand is looking to use social media, running event sponsorships and TV advertising to reach new customers. All Altra running shoes feature a cushioned Zero Drop™ platform that places the heel and forefoot at the same distance from the ground. Altra shoes feature a wider-than-average toe box. The men's version and women's version of each shoe model is built using gender-specific templates to accommodate anatomical differences. During the 2015 Outdoor Retailer Summer Market, Altra introduced their first smart shoe, Altra IQ. Powered by iFit, the Altra IQ uses technology to help runners analyze their running biomechanics. [16] Slated to be released in Spring of 2016, the Altra IQ will collect data on stride, pace, foot strike zone (heel vs. midfoot vs. forefoot), ground contact time, left foot vs. right foot imbalances, and more, and will transmit the data via Bluetooth to a mobile device such as a smartphone or watch for analysis.