Nike just unveiled a small batch of “Back to the Future” sneakers, and you can win them via an online lottery that starts Tuesday. There are only 89 pairs of the self-lacing Nike Mag sneaker available. Tickets cost $10, and there’s no limit to how many lottery entries a person can buy. The special-edition shoes are replicas of the self-lacing sneakers worn by Marty McFly in “Back to the Future.” They’re not to be confused with Nike’s HyperAdapt 1.0 — a self-lacing athletic shoe that will hit stores during the 2016 holiday shopping season. Check out the new kicks in this photo gallery and video: All proceeds from the lottery ticket sales will be donated to the Michael J. Fox Foundation, which is trying to find a cure for Parkinson’s disease. McFly was played by actor Michael J. Fox, who suffers from Parkinson’s. Customers can purchase tickets for the lottery online or through the Nike+ App. The tickets are only available to customers in the U.S. and Canada, but a pair of the shoes will be auctioned in Hong Kong (Oct. 11), London (Oct. 14 & Oct. 17) and New York City (Nov. 12).

The lottery closes on Oct. 11 and winners will be contacted on Oct. 17. Nike said in a statement that the Mag features “Adaptive Fit,” which “senses the wearer and tightens or loosens accordingly.” Fox actually wore the “Back to the Future” shoe during an appearance on “Jimmy Kimmel Live” in October 2015. “Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike,” CEO Mark Parker said in a statement. “It sent us down an uncharted path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. We feel privileged for the opportunity to raise even more awareness for the fight against Parkinson’s.” Nike has worked with Fox’s foundation since 2011. An earlier pair that was built for the foundation raised nearly $10 million at auction. Click here to learn how to get a pairIt’s Back to the Future month and brands are getting some unexpected October action thanks to the classic movie.

So a re-release and celebrating the day Marty and Doc go back in Back to the Future 2 is good for everyone. Amobee Brand Intelligence analyzed the digital content engagement around the associated brands and there are some interesting takeaways.buy running shoes online nz Back To The Future Engagement By Brandrunning shoe fitting store houston Ranking of which brands had the most digital content engagement around the film between Jan. 1 – Oct. 7, 2015.nike free shoes fake The brand most associated with the movie was of course DeLorean, which was mentioned in 12 percent of all Back To The Future related digital content engagement between Jan. 1 – Oct. 7, 2015. nike shoes price in south africa

While the original DeLorean car brand went out of business in 1982, two years before the first BTTF movie was even released; in 1995 an unaffiliated DeLorean Motor Company bought the rights to the “DMC” logo and and began to sell and service refurbished DeLoreans, so there still is a brand to benefit from the time machine association. mens nike shoes office40 percent of all digital content engagement around the DeLorean Motor Company was Back To The Future related between Jan. 1 – Oct. 7, 2015 confirming how dependent the company is on continued interest around the film to lift awareness.nike track shoes white LEGO has the been the brand second most associated with Back To The Future, mentioned in 4 percent of all digital content engagement around the film between Jan. 1- Oct. 7, 2015. Aside from such merchandise as a LEGO DeLorean set;

41 percent of the Back To The Future digital content engagement around LEGO was related to the LEGO Dimensions video game. Dimensions features characters from 14 different franchises including BTTF, and Michael J. Fox and Christopher Lloyd reprise their icon roles from the film in LEGO form for the game. Nike has been the brand third most associated to Back To The Future, appearing in 3 percent of all digital content engagement around the movie between Jan. 1 – Oct. 7, 2015. Back To The Future Part II featured Marty McFly wearing a sneaker specially designed by the brand for the movie called Nike MAG which was supposed to be a self-lacing shoe. It’s long been rumored that Nike is going to release a new 2015 edition of the MAG to coincide with the anniversary and an original pair of the sneakers just sold at auction for $84,000. Meanwhile, Lexus was mentioned in 2 percent of all digital content engagement aroundBack To The Future between Jan. 1 – Oct. 7, 2015. In likely the most ambitious tie-in ever around the film, Lexus using series of magnets and superconductors cooled by liquid nitrogen created an actually functional hoverboard, which in turn lifted Lexus association to innovation.

Around the release of the Lexus Hoverboard Demo, Lexus became 125 percent more associated with Innovation, comparing to .  Lexus digital consumption also increased 639 percent on compared to , with an amazing 99 percent of all digital consumption around Lexus between directly related to the Hoverboard video. Pepsi was also mentioned in 2 percent of all Back To The Future digital content engagement between Jan. 1 – Oct. 7, 2015. The brand announced that they’d be releasing a limited amount of Pepsi Perfect bottles for sale to the public, which was the cola of the future featured in Back To The Future Part II. Between Oct. 5-6, 27 percent of all Pepsi digital content engagement was around Pepsi Perfect. 1 percent of all digital content engagement around Back To The Future between Jan. 1 – Oct. 7, 2015 was around The Cubs; as in the 2015 of the BTTF universe the team finally wins the World Series. With The Cubs making the playoffs this year; Biff’s sports almanac may still be proven right.